The Wait List App for Dining Establishments
Opportunity:
The fast food industry has come a long way in delivery services and certainly has earned some recognition. How is the wait time at dining establishments margin comparing to that? What about the wait time at sit down hot spots for business meetings, your lunch break, dinner with family, special occasions or just in general? These that I have mentioned can range from fast-casual to fine dining establishments and typically have wait times anywhere from 15 minutes to 1 hour and that is just to be seated at a table, for most businesses this could mean the process is slowing down their sales.
The who:
Franchisers, Restaurants, Service Staff, Community Consumers
The what:
Eliminate wait times at dining establishments.
The why:
The why will test why process adaptation is a cost effective model to satisfy market trends and increased business. Testing why the customer does or does not like to be placed on a waiting at dining establishments will be the intention of this question.
Testing the Who:
The who is anyone who goes out to eat and specified by appropriate categories. Testing the who will categorize who the app would be appealing to and provides platform reach-ability.
Interview #1: After interviewing 2 Olive Garden servers, ages 21 and 23, a Gentleman waiting on a wait list at Olive Garden, age 50, a Nursing Student, age 20, and a BMW Sales Associate, age 28 I was able to identify categories that would be associated with the audiences account and subscriptions. This would enable the app to refine dining preferences to meet their needs. Some of these include responses for the following options: business lunch meetings, budget friendly options, family friendly options to name a few.
Testing the What:
Testing the what will provide a min, medium and max amount of time the interviewees are willing to wait at a dining establishment through these questions:
What is the average amount of time a consumer is willing to wait at a restaurant? What is the ideal amount of time a customer is willing to wait? What is the amount of time a customer is unwilling to wait?
Interview #2: After interviewing 2 Olive Garden servers, ages 21 and 23, a Gentleman waiting on a wait list at Olive Garden, age 50, a Nursing Student, age 20, and a BMW Sales Associate, age 28; I was able to identify the ideal, average and most amount of time willing to wait. Here is what we came up with, the ideal time willing to wait was 15 minutes, the average time they end up waiting is 30 minutes, the most time willing to wait was 20 minutes.
The Why:
Testing why the customer does or does not like to be placed on a waiting at dining establishments will be the intention of this question using the following questions:
Why is the reason they are willing to wait? Why is the reason they are unwilling to wait? Why is the reason this app would improver their dining experience.
Interview #3: After interviewing 2 Olive Garden servers, ages 21 and 23, a Gentleman waiting on a wait list at Olive Garden, age 50, a Nursing Student, age 20, and a BMW Sales Associate, age 28; I was able to identify why the consumer is wait longer than anticipated. Both servers said they would wait if the quality of food was worth waiting for and they had enough time to wait. Gentleman at the restaurant said he is willing to wait if he is not too hungry, the nursing student said for the purpose of her schedule, she has little time to spare and will usually go somewhere else if the wait is more than 15 minutes. The BMW associate said it depends on the occasion but prefers not to have a wait time.
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