23A- Your Venture's Unfair Advantage

10 Resources VRIO Analysis

1. Millennials 

Valuable: This is a valuable resource for promoting and utilizing the on demand service and application because millennial's are considered social influences in the way of apps.
Rare: Not rare, millennial's can be found on college campus and as working professionals.
Imitability: Any metro demographic area.
Organization or substitute: Could be substituted by older ages. 


2. Technology

Valuable: This is a valuable resource because it is a main function of the service.
Rare: Not rare, smart phones and computers are the new wallet.
Imitability: Restaurants already operating with technology would likely not discontinue using it.
Organization or substitute: No substitute.

3. On Demand Reservation

Valuable: This is a valuable resource for time effective dining and increased revenues.
Rare: This is being done by one other company but not highly utilized in Gainesville.
Imitability: It would require the expense of a programmer which makes is less likely to imitate.
Organization or substitute: Like brands.


4. Localization

Valuable: This is a valuable resource because it would only work in certain demographics.
Rare: Rarity is restricted to the demographic radius of dining establishments.
Imitability: Localization can not be imitated.
Organization or substitute: Capable of changing zip code for use of app.

5. POS Integration

Valuable: This is a valuable resource to capitalize on driving restaurant sales.
Rare: This is rare because it reaches out to consumers to drive restaurant traffic from a different medium through data.
Imitability: Other software products can streamline POS.
Organization or substitute: Similar data programs.

6. Brand Awareness

Valuable: This is a valuable resource as a restaurant advertisement channel.
Rare: One other company offers a similar service, ratings are not highly reviewed which gives me competitive advantages.
Imitability: Not many companies are aware of this type of service, this gives me competitive advantage but it may be temporary.
Organization or substitute: Radio, TV, Magazine ads, Social media.

7. Cellular Networking

Valuable: This is a valuable resource to ensure GPS capabilities.
Rare: Most millennial's have cellular service.
Imitability: You either have service or you don't.
Organization or substitute:  High speed Internet.

8. Restaurant Partnerships

Valuable: This is a valuable resource to generate the service, the restaurant is what pays the margin.
Rare: There are several restaurants and franchises in the area. 
Imitability: This would not affect the business.
Organization or substitute:  No substitute as of now.

9. Transportation

Valuable: This is valuable for consumers to utilize features of the app and arrive at their reservation.
Rare: Public transportation and independent transportation is available in the demographic area.
Imitability: Walking, biking or skating.
Organization or substitute: Not that I am aware of.

10. Population

Valuable: Without a population we have no consumers to reach.
Rare: Currently Gainesville has a significant population. 
Imitability: Can not imitate.
Organization or substitute:  Can not substitute.


Top Resource: My greatest resource is On Demand Service for dining reservations, or number 3. This is the uniqueness that sets us apart as this is not a function that is highly used at restaurants in the area at this time. Although, I was a bit disappointed to find the concept does already exist it is a concept worth testing to evaluate the weight of venture potential.